e-Media studies have focused increasing attention on online interactive fiction (including games, hypertext, and digital art), and, in recent years, academics have realized the importance of online venues for increased accessibility, decreased printing and distribution costs, and intensified visual and aural information for nonfiction and ethnography.2 The recent book Electronic Literature by N. Katherine Hayles, and an on-line collection edited by Hayles and others, serve to culminate a lineage of theory and criticism about electronic fiction and its consequences, and responses to changes in readers' types of attention (deep- to hyper attention).3 In terms of e-Media's importance for ethnography, an increasing group of visual anthropologists advocate using e-Media at least as a supplement to print-based and lecture-based instruction.4 Nevertheless, in the production of online scholarship, traditional print forms usually guide the production rather than hypermedia theories. This is a very different situation than the production of electronic and interactive fiction works. Johanna Drucker explains that "humanities computing has had very little use for analytic tools with foundations in visual epistemology. In this respect humanities computing follows the text-based (dare I say – logocentric?) approach typical of traditional humanities."5 Instead of employing any unique e-Media advantages, scholars have embraced electronic publication usually because e-Media can easily "reproduce printed text forms."6 Especially in fields focused on cultural analysis and conservation, the practices have not yet caught up with the theories. For example, online ethnographic websites must appeal to scholars in visual anthropology that often do not even consider visceral multi-sensory experiences as legitimate forms of scholarship.7 Even visual media has found little traction among those worried about the value of electronic forms.8 Theories of interface have many insights,9 but few of these theories have found applications in scholarship including ethnographic websites.10