The purpose of this study is call for further academic conversations into how to practice common sense leadership in a 21^st century organization. This qualitative study was performed from July 29^th through December 7^th, 2010, which involved 26 participants from across the United States who were identified as senior leaders in their organization. These executives indicated that leading by example; managing your human assets; doing the right thing; seeing the big picture; developing a plan for the future; and making the right hiring and transitional decisions were key common sense leadership best practices. Participants concluded that common sense leadership is a full, hands-on effort, which requires attention to every detail of the business from financial to human asset management toward all members of the organization.