其他摘要：As we are getting familiar with online shopping, more and more people buy cell phones via inter-net. Due to the numerous differences between the online sales and physical store sales, we use various statis-tical methods such as log model and nonparametric test to analyze cell phone online sales data from tao-bao.com in this paper. It aims to study the relationship between online sales and price. We also try to find significant factors which affect the price. By means of data analysis, it could be found that the sales volume increases when the price declines for the brand with large market share. Moreover, the price is affected by the location and after-sales service of the store. The results can provide some useful information to the online cell phone sellers.
