其他摘要：This paper researches consumers’ risk perception of food additive based on 209 data collected from Suzhou, Jiangsu Province. The conclusion indicates that media reports, the views of relatives and friends, corporate brand repu-tation as well as the governments’ policies on additives are the main factors affect consumers’ purchase intention of food containing additives. Therefore, the core for the government to formulate and implement the food safety risk management policy is to establish a risk communication mechanism effectively, release government regulatory infor-mation timely, reduce media misinformation vigorously and promote public science literacy fruitfully. All of these will help to improve consumer perception of food additive safety risk and enhance consumer’s confidence in the food mar-ket.
关键词：消费者;食品添加剂;安全风险感知;江苏省苏州市
其他关键词：Consumer; Food Addictive; Security Risk Perception; Suzhou City, Jiangsu Province
