其他摘要：Based on the theoretical origin of the publicity, the paper interprets Habermas’ Bourgeois Public Sphere Theory and its limitations, Nancy Fraser’s Pluralistic Public Sphere Theory and its theoretical premises and practical significance. By studying the current academic predicament of Broadcasting Publicity, the paper proposes the research logic that, with the historical perspective and dynamic vision, the research studies on Broadcasting Publicity in China’s macro social background and specific historical context. It explores the new development of Broadcasting Publicity with the combination of national structure and political op-eration, avoiding the ignorance of media environment, institution and specific context in China’s reality and the limit view of broadcasting publicity by inflexibly applying the theory of Habermas.
