其他摘要：Drawing support from the 2010 Asian Games, Guangzhou has implemented its plan of city marketing. As a result, the city brand of Guangzhou is spread through the opening ceremony of the Asian Games; the urban transformation of Guangzhou is promoted through the planning and construction of the Asian Games; the urban culture of Guangzhou is reshaped through the research of local culture resource; favorable economic and social benefits are achieved through skillful financial logistics.
关键词：广州;亚运营销;城市转型;城市营销
其他关键词：Guangzhou; the Asian Games marketing; urban transformation; city marketing
