其他摘要：The competition is becoming increasingly sharp in oil product market, along with the increase in competitors and the advance of consumer’s needed. Then, the marketing of oil product gains more and more recognition and attention. Through a deeply analysis of the characteristics of oil product market, the paper advances a type of marketing strategy of oil product based on 4R’s theory, indicate how important of market analysis, management of customer relationship, and rapidly reaction in constructing the core-competitiveness of oil product marketing company.
关键词：成品油;营销策略;4R’s营销理论
其他关键词：oil product, strategy of marketing, 4R’s theory
