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  • 标题:Personality Traits of Service Providers and Customers' Perceptions of Service Quality: The Case of Air Cargo Services in the United Arab Emirates
  • 本地全文:下载
  • 作者:Farouk Saleh ; Farzaneh Yarahmadi
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2013
  • 卷号:5
  • 期号:5
  • 页码:53
  • DOI:10.5539/ijms.v5n5p53
  • 出版社:Canadian Center of Science and Education
  • 摘要:The debate of whether personality traits of service providers affect customers’ perceptions of service quality has
    produced conflicting evidence. This paper examines this issue with an application in the air cargo industry in the
    UAE. We hypothesized no effect of personality traits on overall service quality or any of its diemsions.
    We used two questionnaires to collect our data from a sample of 220 service providers and customers of the air
    cargo industry in the UAE. Collected data were analyzed using descriptive statistics, reliability analysis, and
    regression analysis. While the results of the reliability analysis indicate the soundness of the two questionnaires,
    the results of the regression analysis failed to reject the hypothesized no relationship between personality traits of
    service providers and overall customers’ perceiptions of service quality or any of its dimensions in the air cargo
    industry.
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