首页    期刊浏览 2024年11月30日 星期六
登录注册

文章基本信息

  • 标题:Factors Which Affecting Customer Satisfaction in the Garment Industry of Bangladesh
  • 本地全文:下载
  • 作者:Md. Alauddin ; Saiful Tanvir ; Farjana Mita
  • 期刊名称:International Journal of Marketing Studies
  • 印刷版ISSN:1918-719X
  • 电子版ISSN:1918-7203
  • 出版年度:2013
  • 卷号:5
  • 期号:5
  • 页码:64
  • DOI:10.5539/ijms.v5n5p64
  • 出版社:Canadian Center of Science and Education
  • 摘要:Contentment of customer on goods and services of industries are conscientious as the most imperative feature
    heading towards the competitiveness and accomplishment in global business pursuit. Bangladesh is the largest
    manufacturer and exporter of global garments product. This manuscript is an endeavor en route for come across
    the aspects which affecting purchaser satisfaction of garments industry of Bangladesh. The collision of different
    variables such as Quality of Product, Accepted Quality Level, Production Cost, On Time (Experienced)
    Shipment, Standard Lead Time, Measurement of Product Security, Proper Sampling, Service and
    Communication with the Employee, Expertise of the Employee, and Referral of the Factory to customer
    satisfaction has been scrutinized. The cram has been predestined upon the prime data which is composed from
    different garments factories of Bangladesh situated in Dhaka, Narayngang, Gazipur, Tongi, Savar & EPZ etc
    with the prearranged opinion poll. Data investigation was ended with SPSS software. The numerical
    investigation manner engaged inside this cram is Aspect Investigation. Following the scrutiny, it’s originated so
    as to the most customers of the garments industry of Bangladesh are more sentient about expertise of the
    employee of the factory to tenacity their problem arose, Referral of the Factory, and Measurement of Product
    Security Offered by the Factory, and Production Cost Offered by the Factory and Quality of Product
    Manufactured by the Factory.
国家哲学社会科学文献中心版权所有