摘要：Design plays a very important role in Vietnam’s craft sector. Attractive craft design can help add value to the country’s craft products. In a highly competitive craft market, craft design is considered a key competitive edge for craft companies to secure a position in the international market. Vietnam’s craft design sector remains underdeveloped. The sector is characterised by a lack of market networks and innovations, low levels of design capacity, environmental problems and improper design processes. This paper contains a quantitative study of 305 companies and in-depth interviews with different stakeholders such as business owners, business support organisations, designers and buyers in the country’s craft industries. Data from 305 questionnaires revealed the significant positive relationship between market demand and craft design. This study also found that if the environment becomes increasingly polluted, companies will be compelled to care more about greener, more environmentally friendly craft design
