出版社：International Association for Computer Information Systems
摘要：Information technology has spawned social networking ¨C a phenomenon widely embraced by big business to increase contact with customers, identify new markets and to obtain feedback on products and services. Small businesses, slower to adopt the new technology, risk being left behind. This paper takes a theoretical research framework developed to study how technological fit and viability affect the decision to deploy, and subsequent performance evaluation, and tests it as a research model for adoption of social networking by small business. Extensive use of Structural Equation Modeling using PLS enabled verification of significant components of the model and suggested certain variations for further research
关键词：Social Networking; Small Business; PLS; Structural Equation Modeling
