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  • 标题:THE IMPACT OF ONLINE PRESENCE ON FIRM PERFORMANCE FOR U. S. SMALL BUSINESSES DURING THE 2007-2009 RECESSION
  • 本地全文:下载
  • 作者:Emily Haag-Schmitt; ; Queen Booker;
  • 期刊名称:Issues in Information Systems
  • 印刷版ISSN:1529-7314
  • 出版年度:2013
  • 卷号:14
  • 期号:2
  • 页码:210-216
  • 出版社:International Association for Computer Information Systems
  • 摘要:This study examines the relationship between online presenceand U.S. small firmperformance during the 2007-2009recessionary period. The paper specifically explores the impact of having a web presence on the return on assets of 570U. S. small businesses. The analysisrevealedthat having a web presence positively and significantly improved the return on assets
  • 关键词:SMEs; Electronic Commerce;and ;Firm ;Performance
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