出版社：International Association for Computer Information Systems
摘要：Facebookis an online social networking serviceandas of September 2012, Facebook has over one billion active users. In the context of the store Facebook fan pages, few studies have examined the e-service quality dimensions, information qualityand interaction constructsto predict brand image, customersatisfaction and purchase intention.The study attempts to develop the research model to integrateSERVQUAL modelwith information quality and interaction constructs to understand the users'behavior on the store Facebook fan pages.To test the research hypotheses, the users on the store Facebook fan pages were chosen as representative subjects. A total of 202 online surveys were voluntarily completed toward one store Facebook fan page.Users of different gender and career don't influence the perceptions of service quality, inform ation quality, interaction constructs, brand image, customer satisfaction and purchase intention. Theusers'ageonly influences their perceptions of reliability.The user education level is associatedwith the perceptions of information quality, reliability and customer satisfaction toward the store Facebook fan pages
关键词：Facebook fan pages; ;Service Quality; ;Brand image ;and ;Customer Satisfaction
