期刊名称：Petroleum-Gas University of Ploiesti Bulletin : Economic Sciences Series
印刷版ISSN：2284-8576
电子版ISSN：2247-8582
出版年度：2013
卷号：2
页码：12-19
出版社：Petroleum-Gas University of Ploiesti
摘要：Management trends have huge impacts on methods and strategies of managing business especially in the modern era when organisations are in constant flux of change and adaptation given the imperatives of globalisation, CSR criticism, rapid changing business models and technology development. This landscape has brought to the fore why organisations or firms have to re-engineer or change their business strategies according to the realities of business climate in order to be competitive. Thus, the aim of this paper is to explore how organisations can adjust their business models according to trends in management as well as increased pressures from other stakeholders so as to be perceived as socially responsible. The issue of corporate-stakeholder agitation/engagement is a registered development in apprehending how organisations can leverage on corporate social responsibility commitment to stave off criticism as well as to be successful while factoring in the triple bottom line. The issue of triple bottom line here denotes when firms make profit but still put into consideration issues about environmental sustainability and other stakeholders' interests. This is a crucial business strategy for organisational survival as issues of sustainability and CSR commitment stare organisations in the face
关键词：management trends; strategy; innovation; CSR; sustainability; theory of the firm
