The present study is about to show what is the impact of locating of a logo or any other sign of police on a website on the behavior of consumer in cyberspace. Achievements have shown two different behavioral reactions. Adding police logo to an e-business website supplying pleasant products has a positive impact and strengthens trust-making procedure of users for more purchase. But, this would have negative impact on those e-business websites that present objectionable products. Research methodology of this study is an inductive-deductive method in which observational variables have been inducted from the previous studies and behavior of consumers in internet media; and then the necessary proofs were gathered for testing hypotheses through analyses conducted. Finally, we presented “setting up Lead Generation Companies” as an innovative methodology for better progressing the innovative concept of electronic police.