The rise of social media is rapidly changing how organizations operate and communicate. Organizations of all kinds are looking for ways to seize advantage in this emerging era marked by greater immediacy, interactivity and transparency. The new media is growing so fast that it makes it imperative for employees to embrace the medium in the workplace. The aim of this conceptual paper is to examine the relevance of collaborative technology such as social media to employee productivity and discuss the significance, challenges and constraints of social media in the workplace. Based on previous studies, it was found that the use of social media has a positive impact on employee productivity, two-way communication and effective collaboration. Nonetheless, several other studies found the opposite as it was somewhat difficult to make direct correlation between productivity and social media. Thus, organizations should establish appropriate policies at workplace and determine how much use will be made of social media sites for job purposes. In general, organizations should work with, not against social media because organizations that fight the advancing technology are combating a losing battle.