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文章基本信息

  • 标题:Customers’ Satisfaction and Its Implications for Women-Only Banks in Saudi Arabia
  • 本地全文:下载
  • 作者:Ibrahim Abdullah Aljasser ; . Bokkasam Sasidhar
  • 期刊名称:Interdisciplinary Journal of Research in Business
  • 印刷版ISSN:2046-7141
  • 出版年度:2013
  • 卷号:2
  • 期号:9
  • 页码:01-12
  • 出版社:Center for Research Promotion
  • 摘要:

    Satisfaction is the customer‘s evaluation of a product or service in terms of whether that product or service has met their needs and expectations. Customer satisfaction is derived largely from the quality and reliability of the products and services. However, almost every bank in Saudi Arabia encounters similar problems in meeting customer‘s expectation of services and customer satisfaction. In Saudi Arabia, the practical necessity has forced majority of the banks to open women-only branches. The question is whether these branches provide the much needed customer satisfaction to their customers? It is against this background that this paper tries to evaluate customers’ satisfaction of women and its implications for women-only banks' performance in Saudi Arabia using primary data analysis. The global satisfaction level has been observed to be 5.1 on a seven point scale, which is significantly higher than the neutral perception level, at 1% level of significance. The study also reveals the preferred modes of banking among female customers and brings out the differences in the levels of customer satisfaction among different bank users.

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