摘要：Since modern organizations inevitably face constant changes in internal and external environment, can anything be done in order for the strategy of changes to become “proactive” and to prevent naturally determined crisis situations and recession? Featuring empirical data, the article discusses the possibility of sociopsychological research in the situation of instability. Among other aspects, there is suggested an answer to the question of whether social psychology can help a person to realize his/her identity in professional and organizational environments. Moreover, a number of fixed behavioral patterns observed in situations of changes are examined specifically
关键词：organizational changes; managerial identity; business play simulation exercises; ways of response to changes
