期刊名称：Annals of the University of Bucharest : Geography Series
印刷版ISSN：1013-4115
电子版ISSN：2247-238X
出版年度：2013
出版社：University of Bucharest
摘要：In Borsec resort, tourism occupies a special place, as an economic alternative, still remaining viable and a form of exploitation of natural and human potential, with its own history and traditions, with a bottling industry, operating for more than two centuries and which practically today offers one of Romanian representative brands of mineral water ¨C Borsec. The drawback of the resort's tourism, based exclusively on the exploitation of mineral water, is analyzed in the context of the recovery opportunities through diversification of tourist facilities, rehabilitation and application of modern means of image promotion. Moreover, the Carpathian road rehabilitation project will also contribute to this. One of the most important Romanian projects related to transport axes, the future Targu Mure.-Ia.i-Ungheni highway may already be considered favourable in providing a national and international reputation
关键词：tourist flow; accommodation capacity; tourism rehabilitation and remodeling; promotion
