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  • 标题:The possibilities of tourist affirmation of events in the municipality of Kruševac
  • 本地全文:下载
  • 作者:Terzić Aleksandra ; Bjeljac Željko ; Lović Suzana
  • 期刊名称:Journal of the Geographical Institute Jovan Cvijic, SASA
  • 印刷版ISSN:0350-7599
  • 电子版ISSN:1821-2808
  • 出版年度:2013
  • 卷号:63
  • 期号:2
  • 页码:53-65
  • DOI:10.2298/IJGI1302053T
  • 出版社:Geographical Institute “Jovan Cvijić” SASA
  • 摘要:

    Tourist events are considered as very important aspect of tourist offer of cities. In the current tourist offer, tourism of events presents a kind of tourism that could contribute to extending the tourist demand, especially if tourist site or region already posses natural and anthropogenic values. Municipality of Kruševac represents regional and cultural centre of Rasina region in Serbia, as well as the crossroad of tourist transit ways to mount Kopaonik, mount Jastrebac and spa Vrnjačka Banja. The aim of this research is to establish the correlation between the events in Kruševac, as well as the determination of event number, ranking, type, regional distribution, but also the organizational and marketing activities that follow those events. Most important aspect of this research will be in function of foreseeing the potentials for the event tourism development and affirmation of existing events that take place within this municipality. [Projekat Ministarstva nauke Republike Srbije, br. 47007: Geography of Serbia]

  • 关键词:tourist events; organization; marketing; Kruševac
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