摘要:The tourism, hospitality and catering industries are undoubtedly among the most attractive economic sectors in the Croatian economy and are strategically among the most important. Although Croatia is not included in the high-risk group of countries, the security of guests in hotels and in other accommodation facilities is a major factor in the business operations of any tourism facility. Making a security evaluation, designing and implementing a coherent system of technical and physical protection, establishing procedures in situations of crisis or accident, and training staff at all levels of responsibility in order to improve their security culture are all demanding tasks where the considerations and proposals of experts are often in conflict with the requirements of the hotel investors (owners). How is a balance to be struck between these often conflicting views and considerations? How can experts persuade investors (hotel owners) that the expert advice provided is optimal and will lead to the maximum security of guests?