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文章基本信息

  • 标题:A neuroanatomical approach to exploring organizational performance
  • 作者:Gillingwater D. ; Gillingwater; T. H.
  • 期刊名称:International Journal of Business Science and Applied Management
  • 印刷版ISSN:1753-0296
  • 出版年度:2009
  • 卷号:4
  • 期号:3
  • 页码:34-52
  • 出版社:International Journal of Business Science and Applied Management
  • 摘要:

    Insights gained from studying the human brain have begun to open up promising new areas of research in the behavioural and social sciences. Neuroscience-based principles have been incorporated into areas such as business management, economics and marketing, leading to the development of artificial neural networks, neuroeconomics, neuromarketing and, most recently, organizational cognitive neuroscience. Similarly, the brain has been used as a powerful metaphor for thinking about and analysing the nature of organizations. However, no existing approach to organizational analysis has taken advantage of contemporary neuroanatomical principles, thereby missing the opportunity to translate core neuroanatomical knowledge into other, non-related areas of research. In this essentially conceptual paper, we propose several ways in which neuroanatomical approaches could be used to enhance organizational theory, practice and research. We suggest that truly interdisciplinary and collaborative research between neuroanatomists and organizational analysts is likely to provide novel approaches to exploring and improving organizational performance.

  • 关键词:neuroanatomy; organizations; organizational performance; interdisciplinary research
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