期刊名称：Researchers World - Journal of Arts Science & Commerce
印刷版ISSN：2229-4686
电子版ISSN：2229-4686
出版年度：2011
卷号：2
期号：2
页码：229-255
出版社：Educational Research Multimedia & Publication
摘要：This paper contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance and scope of the study, and the foreseeable limitations of the study. The significance and research questions form the basis of the hypotheses formulated. It reviewed the relevant literature in Relationship Marketing and Small Scale Industry in Nigeria. The Questionnaires analysed and conclusions are Recommendations were made based on findings on the field such recommendations will help to improve the Roles that relationship marketing plays in the affairs of SME development in Nigeria
