期刊名称：Researchers World - Journal of Arts Science & Commerce
印刷版ISSN：2229-4686
电子版ISSN：2229-4686
出版年度：2012
卷号：3
期号：3(2)
页码：40-49
出版社：Educational Research Multimedia & Publication
摘要：Though the insurance industry is in existence since long, the level of awareness towards the rights and duties regarding insurance is negligible . The study tries to understand the awareness of the people towards the rights and duties towards life insurance products after the privatization of the insurance sector. To actually understand this , a primary research was conducted to find out the level of awareness towards the rights and duties of the policy holders across demographic profiles and about the level of awareness towards life insurance policies prevailing in the market. Chi square test was used to test the significance of the relationship. The analysis is based on a sample of 117 individuals from randomly selected general public. A significant association between the demographic determinants and the awareness towards the rights and duties regarding life insurance was found showing low level of awareness towards rights and duties among the policy holders of life insurance.. The study was undertaken in Rajasthan and the methodology van be comfortably to the country as a whole
关键词：Awareness; insurance; investments; policy holder; rights
