期刊名称：International Journal of Computer Science and Management Studies
电子版ISSN：2231-5268
出版年度：2013
卷号：13
期号：7
出版社：Imperial Foundation
摘要：A consumer is the central point in business. Now a days attracting & satisfying customers is the most difficult than producing the goods. For any products, many brands are available in the market. Every company wants to increase its market share. Now buyers dominate the market. So sellers have to make a lot of efforts to attract & to persuade the persons to purchase its products & services. Advertising is an important means to influence consumer's attitude & purchase behavior. Advertising increases brand familiarity, develop brand image & helps the organization in increasing its market share. Advertising is to invest resources in purchase time or space in mass media such as T.V, Radio, and newspapers, magazines that helps to promote the company's product or services
