出版社：Economic Laboratory for Transition Research Podgorica
摘要：This paper defines a theoretical framework for developing business intelligence support systems for customers analysis for a sales company. It will contribute significantly to the quality of analysis of cer-tain segments of the market and to efforts to make best decisions in this area. This paper represents a theo-retical basis for a practical implementation of all system components. A concrete company example shows that the suggested business intelligence model is producing expected results
关键词：: ;business intelligence systems; data warehouse; data mart; star schema; customer analysis; ;custommer segmentation; etl; olap; oracle tools
