出版社：Economic Laboratory for Transition Research Podgorica
摘要：The role and place of branding in the sale of drugs and medical supplies has been examined. The classifi-cation of pharmaceutical brands is given. The basic ways and instruments for the development of brands and their elements on the pharmaceutical market has been described. The main approaches to manage the development and promotion of drug's products brands are analize d. The main tasks and perspectives of branding on the sale of drugs in retail pharmacies are presented
关键词：brand; branding; brand name; pharmaceutical market; distribution of drugs
