出版社：Economic Laboratory for Transition Research Podgorica
摘要：Some elements of marketing communications are analyzed. The role of packaging of phar-maceutical products during their promotion to consumers is described. The basic approaches to the use of corporate identity style and it's components in pharmaceutical market are given. Exhibitions as compo-nents of marketing of drugs, pharmaceutical and medical products are studied.
关键词：marketing communications; pharmaceutical market; promotion of pharmaceutical pro-;ducts; corporate identity style; packaging of pharmaceutical products
