期刊名称：International Journal of Economics and Research
电子版ISSN：2229-6158
出版年度：2012
卷号：3
期号：3
页码：1-11
出版社：Sanben Agency
摘要：This paper discusses the green marketing which incorporates a broad range of activities such as the product modification, changes to the production process, packaging changes, as well as modifying advertising of the environment friendly commodities. The green marketing of products of the company are presumed to be environmentally safe. The paper analyses whether the manufacturers are conscious about green products and eco-labeling, and also the difficulties in implementing green marketing. A guideline is given to the Bangladeshi manufacturers for producing green marketing products.
关键词：Green marketing; Corporate Social Responsibility (CSR); sustainability
