This paper focuses on the journalistic discourse on the representation of death in news reports and the production of death images by the media. The violent reality of the Palestinian-Israeli conflict forced the Israeli press to self-regulate the circulation of death images in news reports. The paper considers the dilemma of Israeli journalists: how to deal with the conflict between the need to report newsworthy death events without violating the respect towards the dead? Analysis of the journalistic discourse around key death events maps the competing values that this issue brings. In addition, analysis of photographs from 21 years of reporting death events in Israeli newspapers traces the changes in the depiction of death along the years, and delineates the norms regulating Israeli media coverage over time. This paper argues that the norms that apply to the representation of death delineate different group membership, with Israeli media routinely distinguishing “us” (Israelis) from the “Others” (Palestinians and non-Israelis).