The relevance of management as significant factor of business activity can be established on various management systems. These will help to obtain, organise, administrate, evaluate and control particulars: information, quality, environmental protection, health and safety, various resources (time, human, finance, inventory etc).

The complexity of nowadays days development, forced us to think ‘integrated’. Sustainable development principles require that environment management policies and practices are not good in themselves but also integrate with all other environmental objectives, and with social and economic development objectives.

The principles of sustainable development involve that environment management policies and practices. These are not sound in them-self but also integrate with all other environmental objectives, and with social and economic development objectives. Those objectives were realized, and followed by development of strategies to effects the objective of sustainable development.

Environmental management should embrace recent change in the area of environmental protection, and suit the recently regulations of the field -entire legal and economic, as well as perform management systems to meet the requirements of the contemporary model for economic development. These changes are trailed by abandon the conventional approach of environmental protection and it is replaced by sustainable development (SD).

The keys and the aims of Cleaner Productions (CP) are presented being implemented in various companies as a non-formalised environmental management system (EMS). This concept is suggested here as a proper model for practice where possible environmental harmful technologies are used -e.g. Rosia Montana.

Showing the features and the power of CP this paper is a signal oriented to involve the awareness of policy-makers and top management of diverse Romanian companies.

Many companies in European countries are developing corporate environmental strategies to reduce negative impacts on ecosystems. This involves adopting environmental mission statements, conducting audits and monitoring performances. But we have not to forget that the ecosystem is unique for us.

All of us, individuals and communities, small enterprises and multinational companies, national policy-makers, are responsible of preserving it for the future generations