摘要：The paper revealed the importance of the methods used by some specialist like; Michael Porter and Francis Bidault to establis h viable future strategies, in case of crises, which can be applied in any type of economy or competitive environment. The elaboration of managerial strategies have always been based on competitive comparative studies realised by a careful prospecting of the market and a thorough analysis of all data concerning the market's intentions: the launch of new products, the probable quantities that will be offered on the market, the increase of the production capacities etc. As soon as the main economic characteristics of the external environment where the company operates appear, there can be established the paths to follow for the development of the company. So as not to be caught unguarded on a continuously-changing market, each organisation should carefully analyse not only the general economic trends or the competitive environment where it will operate, but also the possibilities it will dispose of for a certain period of time. The difference between the company's objectives and what appears as a market evolution trend represents its strategic area.
