摘要：The aim of this paper is to obtain an economic map of the region of Ia.i after the occurrence of the eco no mic crisis and to describ e the commercial credit policy, the financial policy, and the investment policy of the companies o f Ia.i. The objectives of the research can be synthesized as follows: determining the impact and the consequences of the financial crisis on the co mpanies in the region of Ia.i and presenting the measures adopted by managers in order to ensure the continuity of the activity in the new economic context. Our research is based on a questionnaire co mposed of 20 items concerning the measures adopted by managers in order to fight the effects of the economic-financial crisis. The answers were processed using the SPSS statistic analysis program. In our approach, we have studied a sample of 42 companies in the region of Ia.i, from the following activity fields: services, commerce, and industry. Most analyzed companies were negatively affected by the economic crisis that started in 2008, some of which had to suspend their activity. After processing the results obtained following the application of the questionnaire on the managers of the 42 companies of Ia.i, we have noticed a channeling of their efforts in order to stay on the market.Most measures implied selling asset s in order to cover bank credits, renegociating the contracts with the business partners, in the direction of reducing their value, and lowering operational expenses, especially those for the saff
