摘要：Publicity is one of the most important instruments used by companies in order to orient convincing communications towards buyers and other public categories. Publicity builds up a certain reality, aims attitudes and indicates specific values and the communication ways diversify and multiply themselves, being today the art supporting the commerce. Parents should be very worried about the impact of the publicity upon their children from the moment when they start to pass more than 4 hours a day with materials delivered by different media supports. Meanwhile the children are exposed to different "values" which their parents do not agree, such an example being the benefits of consuming alcoholic drinks and tobacco
