摘要：Demographic evolution, characterized mainly by the decreasing of the birth rate and the increase o f life average standing in the developed countries, simultaneously with the increase of the birth rate in the poor countries, correlated with an increase/decrease of the level of living and of the preoccupation from the part of the population for health protection has determined major mutations in the volume and consume structure of the pharmaceutical products. The present paper aims to identify the main demographic, social and cultural factors that have determined, during the last decades, a constant gro wth of the international and national market in the field of pharmaceutical products
关键词：Pharmaceutical market; consumer behavior; social-cultural environment; drugs consumption; medical prescription
