摘要：Amazon.com has been during the time one of the most important leading force in e-commerce. Although during the years, the company had to face ups and downs, it did not stop her tobecome the most important pioneer in this industry. This article approaches the evolution ofAmazon.com from a PESTEL, Porter`s five forces, a competitor analyze point of view, also aninternal analysis and a SWOT analysis. E-commerce has become a key driver of business successnowadays
