摘要：The marketsavailabletocompaniesalmost alwaysproveeither insufficient,orinsignificant enoughin size.Mosttimes,on theone and thesame marketthere areseveralsuppliers ofproductsof the same type(orsimilar),which are alternativesto meetthesame needs,eachseekingto attract customersto its sidein order to attract general andspecificobjectivesonsalesand profit.The competition betweenthemis notnecessarilyin theadvantage of those who offerhigher qualityproductsatmost attractiveprices.Inmodern marketing,the promotion's aimis not only to sell what the company has producedin accordance with the expected demand of consumers, but to sell what the company aims to produce(more than requiredwith noeffort to promote).There isa great differencebetweenwhat youwant(how muchyou want toproduce)and what you can(produce).One thing isabsolutelycertain: without promotion, the company's life becomes very uncertain.It is probably becauseof this that, quite often, the information costexceeds the actualcostsinvolved intheproductionof supplyto customers
关键词：promotion;sales;message;sender; receiver; communication;feed- back
