摘要：At present, the public, receiver of information and consumer of goods and services, migrates from traditional to online media, since a growing number of people appeals to specialized sites and even mobile devices to access the news anywhere anytime they want. The rapid adoption of new technologies affects and even transforms production, distribution and consumption, but one needs to act to optimize the online channels, while decisions have to be based on the key performance indicators. By means of mobile technology and web pages, a person or organization can present its to the world. These days, they look like newspapers, but are more complex thanks to their possibilities of content display. But, unlike television, radio or newspapers and web magazines, media is under the control of individuals. These "producers" create individual information content that can be used by many other people. Using the e-mail and mobile devices, these creators and producers can be in closer contact with the others. This leads to dynamic information and web-interactive market. In the process of adaptation to these market changes, marketers now have the opportunity to reach an entirely different target by means of online services and mobile devices, while Internet posting brings to organizations a competitive advantage particularly important, not only as an alternative to promote products, but also as an additional distribution
