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  • 标题:Book review of Rita Raley (2009) Tactical Media. Minneapolis: University of Minnesota Press.
  • 本地全文:下载
  • 作者:Tanner Higgin
  • 期刊名称:Digital Culture & Education
  • 印刷版ISSN:1836-8301
  • 电子版ISSN:1836-8301
  • 出版年度:2009
  • 卷号:1
  • 期号:2
  • 页码:145-148
  • 出版社:Digital Culture & Education (DCE)
  • 摘要:In the introduction to Tactical Media, Rita Raley addresses what she believes to be a credible and "strong" objection to tactical media from media theorists Geert Lovink and Ned Rossiter. Since tactical media, according to Raley, "signifies the intervention and disruption of a dominant semiotic regime, thetemporary creation of a situation in which signs, messages, and narratives are set into play and critical thinking becomes possible" (2009: 6) and "absolute victory is neither a desirable nor a truly attainable object" (2009: 10) Lovink and Rossiter (2005) argue that what tactical media accomplishes is to "point out the problem and then run away" and this temporary disruption consequently assists the aim of capital and capitalists who "[thank] the tactical media outfit or nerd-modder for the home improvement". Raley's response to Lovink and Rossiter is that our focus should not be on "whether tactical media works or not" but on how the media projects impact social relations and by measuring their virtuosity (2009: 28-29).
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