期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2011
卷号：1
期号：3
页码：482-484
出版社：Human Resource Management Academic Research Society
摘要：The aim of this study to identify the marketing and fundraising practices involved in the sport. The data were gathered from a researcher-made questionnaire and interviews. Results showed that coaches believed the best sources of income creation for sports clubs include ticket sales and broadcasting license, private sector participation as clubs sponsors, athletic goods sales to fans and athletes and establishment of sporting schools and, finally, private clubs
