期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：1
页码：510-515
出版社：Human Resource Management Academic Research Society
摘要：The revolution of information technology (IT) and communications has changed the way people conduct business today.Nowadays, most of the businesses are related to electronically instruments especially internet. Implementation of E-marketing can change the shape of business all over the world. Because of the rapid proliferation of the Internet, the World Wide Web (WWW) and electronic communication has created fast growing new electronic channels for marketing. If we surf through the internet, we will find many advertisements which their goals are to persuade visitors to purchase their goods or use their services. The new method to advertising and selling goods in the globe which is much cheaper, useful and suitable for producers and suppliers is using the internet. Different types of modern marketing like internet marketing, email marketing, and online advertising are all drive businesses to be successful. Nowadays, there is no need to entering a market place to find our needs. We can find whatever we need, neither wasting time nor wasting cost, just with a quick click and use internet search engine.
关键词：E-marketing; e-mail marketing; traditional marketing; internet marketing
