期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：1
页码：522-528
出版社：Human Resource Management Academic Research Society
摘要：The purpose of the present study is to compare the customers` satisfaction with aerobics and bodybuilding in public and private gyms in Kermanshah-Iran. It was descriptive- survey research. The statistical population were all female private and public customers in aerobics and bodybuilding gyms in Kermanshah. The study sample was 250 female athletes. In order to gather data, a researcher- made questionnaire with the reliability (¦Á = 0.81) was administered. In order to analyze the data, we applied descriptive statistics and inferential statistics including Kolmogrov - Smirnov, t-independent and Friedman rank tests. Data analysis showed that customer satisfaction results between private and public aerobics and bodybuilding gyms for women were significantly different (p<0.05). Also, amongst the dimensions of customer satisfaction, there were significant differences between satisfaction of the gym's equipment and physical environment, satisfaction with social relations and cultural facilities in gyms and service gyms in the customer sa.sfac.on of public and private gyms, (p<0.05), but there was no significant difference between the satisfaction with trainers and gym personnel in the public and private gyms (p>0.05). Private gyms and public priorities in terms of customer satisfaction were satisfaction with trainers and gym personnel, satisfaction with the equipment and physical environment of the gyms, social satisfaction, and satisfaction with services and cultural facilities in the gym. Overall customer satisfaction in the private gyms was higher than public gyms.
关键词：Customers' satisfaction; Private and Public Gyms; Aerobics and Bodybuilding; Kermanshah; ;women
