期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：6
页码：135-146
出版社：Human Resource Management Academic Research Society
摘要：Efficiency and effectiveness of e- commerce lead increasingly applying it by organizations in all aspects of transactions. To be strong and stable enough in today's competitive world, organizations need to improve their technological and communicational infrastructure. Nowadays, superior Electronic services can add high customer value and create competitive advantage for the organization. Therefore, providing electronic purchasing for consumers have become one of the key issues for organizations. The main aim of this study is to investigate attitude and intention toward electronic repurchasing of books, by effective factor of e-service quality, using the TPB model and structural equation modeling method (SEM). Samples of this survey are electronic buyers of books (through online book stores) who have used electronic services which books sellers companies offer. The results show that e-service quality strongly affects intentions and attitudes towards repurchasing
关键词：e-purchasing; E-commerce; E-service quality; online book shopping; TPB; SEM
