期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：6
页码：477-483
出版社：Human Resource Management Academic Research Society
摘要：The purpose of this conceptual paper is to introduce one of the controversial issues in the business world which is labeled blue ocean strategy, this study also highlight blue ocean`s barriers like imitation and emulation. Brief comparison between competitive environment (Red Oceans) strategy and blue ocean strategy and also importance of role of management in using blue ocean strategy to increase return for the firms are issues that explained. The review of the research contains role of innovation and its value for this strategy to help the firms survive in competitive market. First movers and second fast imitators also are the issues that in this study explain about their advantages and disadvantages in brief comparison.
