期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：8
页码：356-366
出版社：Human Resource Management Academic Research Society
摘要：Shelf space is a very important asset of the retailer. Shelf space is used by retailers for multiple purpose e.g. placing products, enhancing displays, visibility, making comparison easy among the products etc. Shelf space allocation decision to private & national brands is largely influenced by multiple factors. This paper helps to understand the retailer's factors decision of shelf allocation to private and national brands and its impact on sales. This paper also identified that image building and private label shelf space majorly contributing which bargaining power is least contributing factor. Further, image building of each selected city is different from each other. Bargaining power is also not same in all cities
关键词：shelf space; private brand; national brand; sales etc.
