期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：11
页码：351-358
出版社：Human Resource Management Academic Research Society
摘要：Health is one of the priorities that ensure the sustainable development of society. But health is an area that raises many problems of economic, social and even moral, so to contribute effectively to sustainable development process requires a constant analysis of population health and how health services are provided the population. In this regard, marketing plays an important role, which by creating an effective marketing audit, and by applying viable marketing strategy contributes to ensuring health services to the population at a level at least satisfactory. This article aims to show how marketing contributes to sustainable development of society
关键词：sustainable development; public health; marketing strategies; market analysis
