期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2012
卷号：2
期号：12
页码：235-240
出版社：Human Resource Management Academic Research Society
摘要：Today, tourism and sport enjoy a complementary interrelationship directly affecting the nations` economy. Also sport tourism is, nowadays, considered as the most lucrative industry worldwide. In addition, it may affect all the social strata economically and politically. Thus, needless to say that much more attention should be directed to the industry through clear-cut policies, visions and constructive plans in this regard. To this end, in this paper, the authors investigated and offered the guidelines for sport tourism development in Zanjan from economic, social and cultural perspectives. This was an applied research carried out as a field study. The statistical sample was divided into 2 groups: 1) Experts including physical education teachers, cultural heritage and physical education department employees and, 2) Customers including different sportsmen and sportswomen traveling to Zanjan. The research tool was a 43 item researcher-made questionnaire in Likert scale whose reliability and validity were confirmed by the board of university professors. We applied descriptive to describe the demography and T-test and Friedman to determine the differences and prioritize both groups` viewpoints regarding sport tourism development in Zanjan
