期刊名称：International Journal of Academic Research in Business and Social Sciences
电子版ISSN：2222-6990
出版年度：2013
卷号：3
期号：3
页码：190-200
出版社：Human Resource Management Academic Research Society
摘要：Masoole, a rural protected national heritage of Iran is characterized by the unique architecture of its inhabitants. This paper tries to survey the reasons of traveling to Masooleh as an important center of rural tourism in Iran .Two factors were studied during this objective: 1) rural properties 2) socio-economicfactors. Statistical societies were selected from tourist whom two times or more travel to Masooleh. This survey done during two weeks, May, 2010. Results acquired from surveying method and completed 100 questioners with interview.56% of respondent were male and the others were female. Results show that in the properties of village attractive, behavior of people village and their informhad the most effective factors in demand of traveling to Masooleh .From the socio-economicfactors age, gender, education, season of travel and duration of traveling had an impacton demand
关键词：ethnic identity; religious identity; tourism; Social-cultural tourism effect
