摘要：This paper presents the results of a survey of 74 owner-managed small companies inAlicante (Spain), ex-ploring the existence and performance implications of new venturecompetitive strategies. A factor analytic pro-cedure and cluster analysis confirmed theexistence of multiple strategies which new venture firms follow. Four strategic clusters offirms were uncovered: 1/ Differentiation, 2/ Innovation, 3/ Product Offering, and4/ Aggressive Growth with Narrow Special Products. A Scheff¨¦ posteriori contrast testrevealed different "performance patterns" between these clusters.
