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  • 标题:Social Networking Site Continuance: The Paradox of Negative Consequences and Positive Growth
  • 本地全文:下载
  • 作者:Gina Harden ; Sherry D. Ryan ; Victor R. Prybutok
  • 期刊名称:Informing Science: The International Journal of an Emerging Transdiscipline
  • 印刷版ISSN:1547-9684
  • 电子版ISSN:1521-4672
  • 出版年度:2012
  • 卷号:15
  • 页码:207-227
  • 出版社:Informing Science Institute
  • 摘要:The growth of social networking sites (SNSs) introduces a variety of interesting behaviors by us-ers of these online informing environments. SNSs have become important informing channels for both personal and commercial interests, but paradoxically some experience enormous growth even when unfavorable consequences are continually reported, while others decline. This re-search investigates new factors influencing SNS satisfaction and continuance intention. A survey given to college students in a North American university using sites like Facebook or MySpace was used to examine satisfaction and continuance intention based on transdisciplinary theories of technology acceptance and satisfaction, with the addition of two new constructs. The results indi-cate that authority figure users have a negative moderating effect on satisfaction, while resistance to change positively affects continuance intention, even in the face of such dissatisfaction. Limi-tations of the study include the use of only North American students as subjects. Therefore, cul-tural issues and the use of a student sample make the results inapplicable to the general popula-tion. The results of the study help explain why some SNS environments might enjoy growth and popularity even as others fail, extending the literature on continuance intention and also providing implications for practitioners
  • 关键词:Social networking sites; informing channel; continuance intention; authority figures; ;resistance to change
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